Strategic Marketing For Today’s Business Training Course
Strategic Marketing For Today’s Business Training Course

Course Introduction:

The course is designed to empower professionals with the latest techniques in strategic marketing. As business sphere is under tight competition, having a deep understanding of modern marketing practices is crucial for meeting the organizational goals. This course will equip employees with the knowledge and skills required to stay ahead in the ever-evolving marketing landscape.

Course Objective

  • Gather a comprehensive understanding of strategic marketing principles.
  • Develop a competitive strategy through in-depth market analysis.
  • Create and implement integrated marketing plans that goes in-line with company’s objectives.
  • Explore latest trends in marketing to ensure high performance of the organization
  • Develop a customer-centric approach to enhance brand loyalty.
  • Stay abreast about the emerging marketing trends and innovations.

Course Outline

  • Module 1: Overview of Strategic Marketing Process
  • Module 2: Competitor and Customer Analysis
  • Module 3: Branding and Brand Management Strategies
  • Module 4: Relevance of Social Media Communication in Marketing
  • Module 5: Branding and Positioning Strategies
  • Module 6: Ethical Considerations in Marketing