Certified Retail Management Professional (CRMP)

Blue Ocean Academy in conjunction with American Certification Institute (ACI) is offering Retail Training Courses in Dubai, the very best training and certification program with industry focus, well-structured course material and internationally experienced trainers.

This is the first-ever comprehensive course covering different aspects of Retail Management. New state-of-the-art teaching methods are being deployed where professionals / students can enhance their skills in a conducive and discerning environment

Retail Course Overview

Dubai is where the world comes to shop. The magic of the retail therapy dished out by its myriad glitzy malls has given the emirate its reputation as a shopping paradise. Colliers International in a recent report ranked Dubai second to Hong Kong in recreational shopping. Dubai’s retail space will exceed 4 million sq. Meters by 2020 and Dubai will well be on its way to become the “shopping mall of the world.” Dubai, despite its modest population, has the 2nd highest mall density in the world at as per a recent report. The report states “The mega malls will strongly root the Dubai dominance in the retail industry across the region.” The fantastic growth of the retail industry will mean millions of new jobs being created in the retail sector.

Already retail is a large, dynamic and expanding sector in the Middle East with numerous innovations: internet shopping, duty free retailing, factory outlet villages and increasing international expansion. In recent years, retailers have become dominant partners in the distribution chain and are ranked highly in the established indices of the country’s economy.

The retail industry offers a variety of interesting and rewarding careers including ‘front-line’ careers such as store managers and sales personnel as well as `behind the scenes’ jobs in buying, merchandising, management, market research, store location and supply chain management. Retail being as lucrative as it is, more and more professionals are choosing are opting for highly-paid jobs in this industry. Currently in UAE there is no structured training program or professional certification for the Retail Management Professionals. Blue Ocean Academy is bridging that gap by introducing world class retail management training course in Dubai, and certification in retail management for the first time in UAE.

International Certification in Retail Management

Retail Course Objectives

The overall aim of the program is to provide students with a high level of knowledge and understanding of the concepts and processes involved in retailing and to equip the learners with the necessary practical, research and analytical skills necessary for a professional career.

The objectives of the CRMP are:

  • To develop knowledge of contemporary retail management issues at the strategic level.
  • To describe and analyze the way retailing works, specifically the key activities and relation ships.
  • To provide an academic interpretation to the retail process, by applying theory and research.
  • To develop knowledge of contemporary retail management issues at the store level.
  • To describe and analyze the role of Artificial Intelligence on the way retailing works, specifically the key activities and relationships.
  • Adapt to different types of customers.
  • The importance of Complete Solution and role of Add value to relationships with customers.
  • Offer tactics to respond to sales objections.
  • Describe the ways to deliver effective presentations & cross selling techniques vs. Up-selling
  • To provide an academic interpretation to the retail process, by applying theory and research.
  • Transform your sales and grow the bottom line.

To be certified as a “Certified Retail Management Professional (CRMP)”, students will have to undergo an exam at the designated examination centre after the completion of the course.

Request a course brochure to get more details about the CRMP modules


Trainer Profile

Percy Engineer

Percy passionately believes that training sessions should be participative, challenging, thought-provoking, intensive and enjoyable. Using a participatory approach and consultative training style, he puts students at ease while honing their skills and teaching them to put their learning to practical use.


  • Winner of ‘TOP GUN’ from BEST BUY Canada for continued excellence in driving and maintaining business process while leveraging sales in all categories.
  • 7 Times Award Winner as World’s “Best Sales Performance” from RICOH Japan and RICOH Europe


  • An experienced professional in the field of Retail & Institutional Sales. Presently engaged with Training & Coaching individuals and corporate’s for over 7 years in Retail Selling Skills, Purchasing & Customer Service.
  • Over 9 years of experience in Retail Operations with multinational companies in Middle East & Canada
  • 13 years of experience in Institutional Sales form the Office Automation industry
  • Having worked across a wide cross-section of industries have enhanced my business skills and can adapt them to the requirements of different companies and operating cultures. Have successfully operated in fast-paced, diversified and geographically dispersed organizations in Dubai,Canada & India. Partnered with top management to plan and achieve the strategic objectives of the organization


  • Retail Operations & Business Process
  • Coach for Retail Excellence ;
  • Retail Management Skills
  • Consultative Selling Skills ,
  • Leadership Training
  • Purchasing & Supply Chain Management
  • Project Management